READY SET COACH
The brand Coach is synonymous to eternal elegance. The modernized depiction of the bags can be styled with athleisure creating the perfect street – style look.
The iconic brand dates back to 1941 – an era where accessory brands did not predominantly exist or were in demand. A local family started the journey by making leather goods in a workshop they ran from their loft. It was later sold to Lillian and Miles Cahn, who created their first collection of 12 bags with 6 skilled artisans on their team, inspired by the design of a baseball glove. It garnered instant popularity because of its rich quality leather and intricate craftsmanship which laid the stepping stone in the foundation of the brand’s success. For the best part of the next few decades, Coach remained synonymous with relevant, fresh yet timeless designs. The label grew exponentially and was finding its ground beyond America. Multiple successors over the years were responsible for shaping the aesthetic and strengthening the identity of the brand. In the early 90’s the brand’s image shifted from creating chic and classy briefcases and other kinds of formal bags. It moved to a more young and current range which included sling bags and accessories like watch straps and cell phone cases.
The now iconic double C design was launched in the early 2000s when the brand had just started flexing into the market of the much-hyped logo mania. In a chain of changing events, bold colours like pink, green and orange were also introduced to the new design ideology. Coach has an array of stylish bag designs to pick from but some of the staples are the duffel, slim-satchel and the saddle bag. The brand is considered to be a shark giant in the field of luxury handbags and accessories. By the year 2017, it had already opened over 900 stores across the world, with an additional presence in leading departmental stores worldwide. You know you’re leading the big league when one of the most followed people on Instagram is your brand ambassador.
In 2016, Selena Gomez joined forces with the luxury brand and collaborated on her first collection with them. Her unexplainable popularity amongst the millennials and the Generation Z attested to the inevitable success of this fashion unison. Her capsule collection had a line of stylish and understated handbags, cardigans, sweaters, camisole, slip dress, lace skirts, and hoodies, in addition to accessories. It was an extension of her effortlessly sophisticated personality. With her as the face of the brand, it has only elevated its magnanimity and has extended the horizon for potential customers. Their newest collection showcased fashion in a post-apocalyptic scenario, oversized hoodies layered on frilled skirts, flowing, sheer dresses, styled with structured jackets, creating the perfect balance between summer and winter wardrobe. The garments were accessorized with quirky, patched-up cross body bags, colour-blocked backpacks detailed in black leather.